9 Brand Shaastras : Nine Successful Brand Strategies To Build Winning Brands

Size: 20.5x13cm, Contents: About the Author; Preface; Acknowledgements; 1. The Need Shaastra: Brand Category Growth Strategy; 2. The Seed Shaastra: Brand Idea Growth Strategy; 3. The Heed Shaastra: Brand Awareness Growth Strategy; 4. The Deed Shaastra: Brand Trials Growth Strategy; 5. The Feed Shaastra: Brand Repeats Growth Strategy; 6. The Speed Shaastra: Brand Sales Growth Strategy; 7. The Creed Shastra: Brand Trust Growth Strategy; 8. The Breed Shaastra: Brand Market Share Growth Strategy; 9. The Exceed Shaastra: Brand Profit Growth Strategy. ISBN:0761932569 117 Yr. of Pub.2005 Paper Back