Advertising In India: Trends And Impact

The business of advertising in India has also touch an unprecedented high. There is a mad race for a slice in this big pie. Everyday there is a new media outfit ogling at his booty. Thus the story of advertising is being rewritten by the Indian media. This book takes a closer look at these changes. It is a must for the students of all variety. ISBN:8178353083 296 Yr. of Pub.2004 Hard Bound