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Advertising In India: Trends And Impact

CODE: 71359

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The business of advertising in India has also touch an unprecedented high. There is a mad race for a slice in this big pie. Everyday there is a new media outfit ogling at his booty. Thus the story of advertising is being rewritten by the Indian media. This book takes a closer look at these changes. It is a must for the students of all variety. ISBN:8178353083 296 Yr. of Pub.2004Hard Bound

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