Brainstorming Reinvented: A Corporate Communications Guide To Ideation

Size: 22x14.5cm, Contents: List of Place; Preface; Acknowledgements; What is Brainstorming, Anyway?; Creative Aerobics: The Corporate; Agency Toolkit; Creative Aerobic One: The Fact Factor; Creative Aerobic Two: Naming Names; Creative Aerobic Three: How Differences Attract; Creative Aerobic Four: Heightening Product Visibility by Raising; Razing Your Sights; Sites; More Four; For Fore; Watch Your Language: An Abstract Look at Words; Putting Your New Tools to Work; Applying Creative Aerobics to Internal Communications; Applying Creative Aerobics to External Communications; Creative Aerobics and Print Advertising; Getting in Touch with Your Customers; Creative Aerobics and Strategy; Using the CWP to WRite Ads; The Positioning Line (A Slogan by Any Other Names); Creative Aerobics and Radio Advertising; Creative Aerobics and Television Advertising; Creative Thinking from Advertising's Best Writers; Bibliography; Index. ISBN:0761932704 236 Yr. of Pub.2004 Paper Back