Fashion Marketing And Merchandising

(Size: 24x16cms.), Contents, 1 Introduction to Fashion Marketing, 2 Fashion Business, 3 Fashion Market and Marketing Environment, 4 Fashion Marketing Planning, 5 Marketing Research, 6 User's Buying Behavior, 7 Fashion Marketing Communication, 8 Advertising, 9 Sales Promotion, 11 Retailing, 12 Merchandising, 13 Apparel Firms and Career Opportunities. (2003, rep. 2008,2011) ISBN:8127211842 68 Yr. of Pub.2011 Paper Back